How we use your information

The Practical AI Policy Builder is a free tool from Precise Impact AI. This page explains what information it uses, why, and how long we keep it. Last updated 2 October 2026.

Our main privacy policy covers everything else we do, and has our full company details.

What we use and why

We use the answers and contact details you give us, together with publicly available information about your business (such as the Companies House register), to prepare your pack and to follow up with you. We don't use your answers to train AI models.

If you ticked the box for a follow-up, we send one email within 90 days, and nothing else from that tick. Please don't put personal information about other people, or anything confidential, in the free text boxes.

We do this because you asked for your pack, and because following up with businesses that have used the tool is a reasonable part of running it. You can ask us to stop at any time.

Trusted providers who host the tool, keep it secure, send our emails and hold our customer records, and an AI service that helps prepare your pack. They act only on our instructions. Some are outside the UK; where your information goes abroad it is protected by the safeguards UK law requires. We don't sell your information.

How long we keep it

Finished journeys: deleted after 12 months, with your pack, unless you have booked a call with us.
Unfinished journeys: deleted after 30 days without a change.
Your pack link: stops working after 30 days. You can ask for a new one.
Visit counts: deleted after 13 months.
Cookie choices: kept for a year after the choice stops being remembered, as a record of what was agreed.
Our customer records: kept as our main privacy policy describes.

Your rights

You can ask for a copy of your information, ask us to correct it or delete it, object to how we use it, and withdraw any agreement you have given, such as to cookies or the follow-up email. Email legal@preciseimpact.ai and we'll reply within a month.

If you're unhappy with how we have handled your information, you can complain to the Information Commissioner's Office at ico.org.uk.

Cookies

Cookies are small files a website keeps in your browser. We only use the strictly necessary ones unless you agree to more, and you can change your mind at any time.

At the moment the tool sets only strictly necessary cookies, so there is nothing to choose.

Strictly necessary

Needed for the tool to work: keeping your answers with you, protecting forms and remembering your cookie choice. Always on.

Name	Set by	What it does	How long
`pib_visitor`	Precise Impact AI	Keeps your answers linked to you while you work through the builder, so you can leave and come back.	60 days
`pib_csrf`	Precise Impact AI	Protects your answers from being changed by another website.	60 days
`pib_pack_*`	Precise Impact AI	Remembers that you have confirmed your email code for your pack, so you are not asked again on this device.	30 days
`pib_consent`	Precise Impact AI	Remembers your cookie choice and when you made it.	Up to 180 days
`pib-journey-autosave`Kept in the browser, not a cookie	Precise Impact AI	Keeps answers you have not yet saved on this device, so nothing is lost if the connection drops.	Until they are saved
`pib-attributionpib-eventspib-website-read`Kept in the browser for this visit, not cookies	Precise Impact AI	Remembers the page you arrived on and what this visit has already counted. Sent only to us.	Until you close the tab
`Turnstile`The check that you are a person	Cloudflare	Checks that the person using the builder is not an automated program. Sets no advertising or analytics cookies.	The visit

Analytics

Help us see how the tool is used, such as where people stop, so we can make it better. Only with your agreement.

Name	Set by	What it does	How long
`_ga_ga_*`	Google Analytics	Counts visits and shows how the tool is used. Only if we switch on Google Analytics.	Up to 2 years
`_clck_clsk`	Microsoft Clarity	Shows how pages are used, such as clicks and scrolling. Everything you type is hidden from it. Only if we switch on Microsoft Clarity.	Up to 1 year
`lc_session_tk_*`	Automagical CRM	Links your visits to the tool with any enquiry you make to us. Only if we switch on the Automagical CRM tracking script.	The visit

Advertising

Help us see which adverts and campaigns bring people to the tool. Only with your agreement.

Name	Set by	What it does	How long
`_gcl_*`	Google Ads	Measures whether a Google advert led to someone using the tool. Only if we switch on Google Ads.	90 days
`pib_attribution`	Precise Impact AI	Remembers the campaign that first brought you here, so we know which ones work.	Up to 180 days